Examine popular pins and try to discern any patterns.

Look at the way they set up their boards and pins in detail.

If you don’t see a link to Pinterest from their website then try to Google the words Pinterest and your competitor’s name. The next step is to take a look at what some of your existing competitors are doing online by visiting their website and their Pinterest account. Make sure your Pinterest page is able to clearly move a potential customer towards your business goals. By promoting purchases that are for spring when it’s almost fall is not going to encourage people to purchase products. They haven’t updated their boards to reflect the changes of the seasons, a big no-no when it comes to Pinterest marketing. Upon first impression, the names of the boards seem like a random mix that has nothing to do with collecting points or about their loyalty program. If you look carefully at their boards there’s no indication that those boards are about retailers that they can shop at to collect points.

The second is that they are trying to encourage existing users to shop at retailers that offer Air Miles points.

Their first goal is to drive new signups for their loyalty membership card. I’m confident that there are two big goals for Air Miles Canada for their Pinterest page. Let’s take a look at Air Miles, Canada’s largest loyalty program that offers points that can be redeemed for gifts or flights when you shop at specific retailers. One of the biggest mistakes that a business can make is to go in with an undeveloped strategy or one that is too vague.

To help raise brand awareness of your service or product.

To generate leads for your service business.

To generate sales for your retail business, whether it’s online or offline.

There are generally three main goals for businesses using Pinterest: Like any good business plan, it’s very important to know clearly what your marketing strategy and business goals will be for using Pinterest. Step 1: Decide Your Pinterest Strategy and Goals In this blog post we will cover 6 steps to launching a successful business Pinterest page. If you think it may be time for your business to dive into the Pinterest trenches you might be wondering, “Where do I start?” For example, Sephora says their Pinterest followers spend 15 times more than their Facebook fans.

Many businesses are having some great success with Pinterest. Pinterest now has over 70 million users around the globe. Have you considered using Pinterest for your business?Īre you wondering if this visual social media platform for you and your business?

Pinterest business page